Program brief · for approval

the campus, on
the weekend.

On Saturdays and Sundays the campus sits empty — 104 days a year. This program rents those days out for birthdays, quinces, team days and company events, operated by Shelton After School. It needs no investment, no new hire, and touches no school day.

To the school, year one, conservative case

$15,360

On four events a month — fewer than half the available weekend days — at the 40% share agreed for year one. From year two the split is 50/50 and the same four events are worth $19,200. The whole calculation is below.

104weekend days empty each year

$0of investment to start

40 → 50%to the school: 40% in year one, 50% after

1 eventbreak-even — there is no fixed cost to recover

What is being sold

the spaces, and what they cost

Four-hour blocks. These are the numbers from the working sheet, already agreed with Álvaro.

Space	4 hours
Basketball — 1 court	$480
Gym / indoor soccer	$600
Pickleball — 1 court	$300
Library — seats 80–90	$600
Cafeteria 1 — Welcome Center	$400
Cafeteria 2	$600
Cafeteria 2 + kids park	$800
Soccer + Cafeteria 2 + park	$1,100
Four spaces incl. pickleball	$1,500

One event

where each dollar goes

A typical Saturday birthday: the Cafeteria 2 and kids park package, $800. The split is taken on the full price, with nothing deducted first, because the school provides the opening, closing and cleaning of the campus.

$800what the client pays

$320to the school — 40% in year one

$480to The Weekend Yard, which sells and runs each event — 60%

From year two the split is 50/50 — $400 each on the same event. Year one leans toward the operator because that is when the clientele is built from nothing. The vendor commission splits on the same rule.

Over a year

three scenarios, not a promise

There are 104 weekend days in a year, so even the busiest row does not fill the calendar.

Scenario	Billed / month	To the school — year 1 (40%)	From year 2 (50%)
Year one, conservative 4 events a month	$3,200	$15,360	$19,200
Established 8 events a month	$6,400	$30,720	$38,400
Busy 12 events a month	$9,600	$46,080	$57,600

The highlighted row is the one we propose to be held to. A new program does not fill weekends in its first month; the first three months will be two to three events while the 400 families learn it exists. There are 28 weekend days left in 2026 after September 26 — at that rate roughly 13 events, about $4,160 to the school before the year is out. We would rather promise low and beat it.

What the school puts in

nothing it does not already have

✓
Oscar opens, closes and cleans after each event.
✓
Above 50 guests, whatever additional staff are needed get added. Events below that — which is most birthdays — are covered by Oscar alone.
✓
Nothing else. No investment, no new hire, nothing built, and no use of the spaces on any school day.
✓
Break-even is one event. With no capital outlay and no fixed cost to recover, the first booking is already contributing.

Deliberately not in these numbers: the vendor commission from caterers, décor and photography, set at 10% and splitting on the same rule. The local market pays 5–10% according to Borja — 5% without alcohol, 10% where there are bars — so 10% sits at the top of what is currently paid. It is counted in no scenario here. For the entrepreneurs running children's activities the arrangement would be a fixed amount per child, still to be set.

Beyond the rent

what the table does not show

✓
Prospective families walking the campus with no tour booked. Every birthday brings twenty to forty Doral families to see the field, the gym and the piazza on a Saturday, with the campus at its best and none of the formality of a tour. A single family who enrols is worth more than a full year of this rental income.
✓
The 400 current families. A venue close by, familiar and trusted, run by people they already know. It is one more reason to stay, and it costs nothing to offer.
✓
The asset works harder. The campus is already built, insured and maintained. This is not a new venture — it is using 104 days a year that are currently dark.
✓
Local visibility. Every event gets photographed and posted. Shelton shows up in Doral as somewhere things happen at the weekend, not only Monday to Friday.

The risk

how the school is protected

✓
A signed waiver on every booking, covering liability release and photo consent. The booking system will not let an event be confirmed without it — it does not depend on anyone remembering.
✓
A certificate of insurance from every vendor, naming Shelton After School. Without it the vendor does not come on campus. No exceptions.
✓
The client accepts responsibility for damage, as assessed by the school, in a clause in the rental agreement. The space is walked with them at the start and at the end so both sides see the same thing.
✓
All money is collected before the event: 30% to hold the date, the balance two weeks ahead. Nothing opens unpaid, and cancellations become a six-month credit rather than a refund.
✓
Saturdays and Sundays only. Zero impact on a school day, and no use of the spaces when the school needs them.
!
What is not yet resolved: the clause covering minors must match Florida law exactly (Fla. Stat. § 744.301(3)). It is drafted, but an attorney must confirm it before the first event. It is the one thing still to close before the first event.
!
Worth saying plainly: dropping the $200 deposit simplifies collection, but it trades money already held for a claim made after the event. If something breaks, it has to be chased. The clause needs to be drafted well enough to be worth having.
!
And on the certificate: naming Shelton After School alone leaves Shelton Academy — which owns the campus the event happens on — off the vendor's policy. That may be deliberate, to keep the two entities separate; if it is not, it is worth checking with the insurer.

How it gets sold

everything here already exists

Everything below already exists and costs nothing further.

Website

Live, in English and Spanish, with photographs of all seven spaces.

See the site →

Booking system

Calendar by space, payments, and vendor insurance tracking. You can have read-only access.

Open it (ask for the passcode) →

Brand and materials

Logo, flyers, rate card, agreement, vendor sheet and partner program. All in both languages.

Social media

18 posts ready with a schedule. Three are drawn in Shelton After School's own style, for their account.

@theweekendyarddoral →

Timeline

the next three weeks

This weekTell the After School team, so they can answer parents at pickup.
This weekFirst Instagram post. Email to current families.
Weeks 1–2Conversations with vendors. Without an agreed percentage, nothing can be closed.
Sat 26 SepThe campus opens. Saturdays and Sundays only.

Posting starts nearly three weeks before the doors open, deliberately. An account with nothing in it converts nobody, and anticipation is worth more than the wait.

the campus, onthe weekend.